Top 5 (or is it Bottom 5?) Worst Brands of the Year
Last week, I wrote about the Top 10 best brands of the decade on the basis of position clarity and consistency. And I asked for your vote on who you thought deserved the #1 spot. Click here to see the...
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WestJet and the High Cost of Ownership
[Cache #191] By Andris Pone President, Coin Branding – It is the Holy Grail of brand positioning: for your target audience to instantly, unanimously associate you with one or perhaps two positive...
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